01 / UNDERSTAND
Connect the context
Bring Meta, Google, and Shopify together. Understand each channel separately, then check the bigger picture.
HOW PAIDORBIT WORKS
From performance signals
to decisions you can explain.
One clear process, from the question worth investigating to the outcome worth remembering.
01 Signal→02 Hypothesis→03 Evidence→04 Decision→05 Outcome→06 Learning
02 / DECIDE
Test the reasoning
Evaluate the hypothesis against the evidence. Recommend whether to scale, hold, test, or investigate further.
03 / LEARN
Follow the outcome
Keep the reasoning, owner, and expected result. When there's enough data, review what happened and learn from it.
BUILT FOR BETTER DECISIONS
Good decisions need context.
And the discipline to wait.
We separate what is worth acting on from what still needs investigation. Even doing nothing should have a reason.
EVIDENCE READINESS
Not every signal deserves an immediate action.
Enough data matters more than looking busy. PaidOrbit makes uncertainty visible instead of hiding it behind an invented score.
CHANNEL-SPECIFIC THINKING
Think by channel
A creative problem on Meta isn't the same as changing search demand on Google. Start with the right question.
TIMING / EVIDENCE
Know when to wait
Speed is useful. Premature conclusions are expensive. We explain what's missing and when to look again.
DECISION HISTORY
Keep the decision, not just the result
Track the hypothesis, what your team chose, and whether the outcome supported the reasoning. Good learning compounds.
Ad platforms report what happened. We help you understand why it matters, whether the evidence is enough, and what deserves your next dollar.
CONNECTIONS
Your tools stay in place.
Your decisions get more context.
Read-only advertising and commerce data. Your team stays responsible for execution.
ShopifyMeta AdsGoogle AdsSlack (coming soon)Klaviyo (coming soon)
WHAT WE WON'T DO
Better judgment.
Not blind automation.
We help your team make the call. We don't replace the people responsible for your business.
We don't touch your ads
We recommend and track decisions. Your team approves and executes the changes.
We don't invent attribution
Platform-reported conversions are evidence, not unquestionable truth.
We don't force conclusions
If there isn't enough data, we tell you what's missing and when to review.
We don't chase activity
Scaling, holding, and investigating are all valid decisions when the reasoning supports them.
WHY WE BUILT PAIDORBIT
We've faced the same
advertising decisions.
We've spent more than a decade working with brands and managing paid media. More dashboards never solved the hardest questions: why performance changed, whether to spend more, and what actually worked.
PaidOrbit brings the discipline we believe every growth team needs: a clear hypothesis, enough evidence, a decision owner, and a review of the outcome.
Explore our thinking
META / PROSPECTING
Would more Meta spend create additional business value?
Meta ROASMeasured
Search demandMeasured
New customersCalculated
Incremental liftEstimated
Investigate before scalingOwner · Growth lead
SIMPLE, TRANSPARENT PRICING
Better decisions.
Not a bigger software bill.
Every plan includes the decision engine. Choose based on the brands you manage and how deeply your team needs to investigate.
FOR INDEPENDENT OPERATORS
Starter
Make sense of your ad performance and take the guesswork out of the next decision.
$99/month
Billed monthly
Request Starter accessWHAT YOU GET
- 1 brand workspace
- Meta, Google & Shopify connections
- Channel-specific signals & hypotheses
- Decision recommendations & outcome tracking
- Standard investigation allowance
FOR TEAMS MAKING DAILY DECISIONS
Growth Recommended
Investigate deeper, collaborate on decisions, and learn from what your team actually changed.
$299/month
Billed monthly
Request Growth accessEVERYTHING IN STARTER, PLUS
- Deeper cross-channel investigations
- Higher investigation allowance
- Extended decision history
- Team collaboration & follow-ups
- Priority onboarding guidance
FOR MULTI-BRAND TEAMS
Agency
Give each brand its own context, decisions, and learning—without switching tools.
$799/month
Billed monthly
Discuss Agency accessEVERYTHING IN GROWTH, PLUS
- 5 brand workspaces included
- Separate context & decision histories
- Shared investigation allowance
- Multi-brand team collaboration
- Extra brands: $149/month each
One thing doesn't change with your plan: the full Signal → Hypothesis → Decision → Outcome → Learning process. PaidOrbit analyzes and recommends; your team decides and executes. Investigation allowances and feature availability are confirmed during onboarding.
FOUNDING BRAND PROGRAM
Early partner? Growth for $149/month.
For the first 50 qualifying brands, with introductory pricing for 12 months. Help shape how better paid-media decisions get made.
QUESTIONS
Fair
questions.
Is PaidOrbit another analytics dashboard?
No. Dashboards report performance. PaidOrbit helps you investigate what changed, evaluate the hypotheses, and decide what deserves attention. It also tracks what your team did and whether the decision worked.
Does it make changes to ad campaigns?
No. PaidOrbit analyzes, recommends, and tracks. Your team makes the final call and executes changes in the ad platforms.
How do you decide when there is enough data?
It depends on the decision. We consider conversion volume, historical performance, observation windows, and the quality of the available data. One rule doesn't fit every campaign.
Do you analyze channels differently?
Yes. Meta, Google Search, and other channels serve different purposes and produce different signals. We analyze each using relevant hypotheses, then look horizontally at how those findings affect the business.
Why not automate every decision?
Not every change needs action. Some signals need more time, more data, or business context. Automating a weak assumption can simply make a bad decision faster.
Does PaidOrbit replace my team or agency?
No. It helps the people already responsible for growth make more informed decisions. Strategy and execution remain with your team.
What if a recommendation doesn't work?
We compare the result with the original hypothesis. The point isn't to pretend every recommendation is right. It's to understand what happened so the next decision is better informed.